Discuss the way in which a particular celebrity has been used to Essay

Discuss the way in which a particular proposition celebrity has been procedured to promote fashion - Essay ExampleFashion advertisement fecal matter be done on the television, on radio stations, on social sites, on product labels, on billboards and many other channels. Use of celebrities in advertising is very essential and captures the minds of many people in the society. It creates a perception that a product is the best in the range of related products, which increases demand of a product, its sales, and lettuce (Mehta 199).There are many theories related to the study of media and all try to explain its impact in advertising, and the perceptions related to its use. The first theory is the uses and gratification theory, which states that people use advertised products for gratification (Karina). The public can use a product so that they can relate to the celebrity used to promote the product. The acquaintance with a celebrity gives them a ace of belonging and gratification (Ka rina). The theory also states that people use a product to help them for diversion to escape from problems, for personal identity, and for surveillance of important tricks for survival. People execute to use products that are associated with successful celebrities so that they can feel safe and away from their problems. It gives them a sense of belonging and fulfilment in life. According to this theory, use of products that are associated with a particular celebrity increases ones self-conceit and self-worth (Karina).The hypodermic needle model is also another theory related to the use of media and suggests that media audience ceaselessly has trust and loyalty to media such that they do not pose any challenges or have doubts nearly the information they are given (Karina). According to this theory, the audience takes in any information supported by a celebrity and believes it as the truth. The public has strong belief in celebrities and assume that products the celebrity uses wil l also work on them