Zara Is Known For One Of The Smartest Company - 1314 Words

Zara is known for one of the smartest company to sustain a breakthrough marketing strategies and efforts. They have been successful in the fashion industry for over many years and now a day, still continue to earn more accomplishment to become the â€Å"Spanish successful story†. Zara, the world largest clothing retailer brand that is part of the Inditex multinational clothing company which was created by Amancio Ortega and Rosalia Mera (Inditex, brands). They are based in the northwest of Spain. Currently, Zara has a total of 2,000 stores in major cities around 88 different countries (Inditex). They are acclaimed as a fast fashion company in the industry with more than two hundred professional designers within the creative teams. Zara’s products are diversification strategy, include men’s and women’s apparels and accessories that keep up with the current fashion trend (Inditex). Working in the fast fashion industry, Zara has developed a unique fast return strategy of production in order to keep up with the current trend and maintain the excitement for the customers. Also, going to a market-oriented strategy, they are trying to focus on satisfy their customer wants and needs. Thus, their value chain process is very unique. The new products come in the store twice a week, which is an incredibly short amount of time. However, by replacing with small and frequent merchandise, they are able to keep the store fresh and deficient (Greg, 2). Moreover, it also benefits the retailer inShow MoreRelatedLearning from the Fashion Industry: a Structured Literature Review39302 Words   |  158 Pagespoints which can derive from the fashion industry regarding supply chain management solutions. Manufacturing, distribution and marketing issues that enable a more robust analysis of the sector are investigated. A review of business models used by companies in the fashion indus try is conducted to gain insights into the way that fashion firms manage demand. An extensive review of the literature reveals that the fashion industry is marketorientated and characterised by short life cycle products and low